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Building Brand from the Inside Out
March 19, 2015 @ 2:30 pm - 3:00 pm
Brand is complex. It’s the artefacts of marketing: logo, website and social media messages. And it’s the way the company looks and feels to customers.
Changing artefacts is simple. But brand depends on the competencies, behaviours, values and attitudes of managers and staff. This session will teach how to build brand starting from inside the firm.
This presentation will take place at the upcoming Lewes & District Enterprise Expo and will be delivered in the Council Chamber on the first floor, for directions please ask at the registration table 10 minutes prior to the start. This seminar is FREE. To avoid disappointment, we advise that you book your Seminar tickets in advance.
Click to download the slides used in this presentation.